The most obvious solution, and certainly the simplest, is the direct sales to the Africans customer sfollowing a more or less sought-after contact.
This option is the most common option in case of occasional and / or sporadic commercial relationships in the broader context, in a relationship with the reliable buyer, which is thus characterized by a long-term relationship relationship with one another a scenario in which industrial relations are neglected and there is no planning for successive activities that will ensure the satisfaction of our interlocutor’s requests.
This occasional distribution approach is certainly the least demanding in terms of costs and resources, but the inevitable consequence is that the exporter will not have the certainty of the target market and the possibility to propose additional products and innovative solutions in the absence of a information on product resale, marketing strategies, and audience satisfaction.
It is a pity to think that many small and medium-sized Italian companies, which have excellent products or services, cannot propose their good in Africa, not because of the lack of appetite for what they offer but for commercial and marketing inability.
It could be a Great Wasted Occasion. Selling a product or service in Africa may require, depending on your industry, different resources such as, for example, business with knowledge of languages, customer service, logistics support, etc …
But these are not the causes that curb our companies, but the lack of knowledge of how to bid on new markets and open the doors of their businesses to new African customers. This is, in my opinion, the first difficulty we have to face it.
It is evident that in Africa women are increasingly present in the boards of directors of large companies, and even in public executives and national parliaments, their presence is on the path of improvement, hence hoping for a quantitative increase.
In African leadership, therefore, women generally occupy 36% of the posts of responsibility. Specifically, they account for 29% of top executives and senior executives, 24% of parliamentarians outstring 21%, 22% of ministerial members, 5% of general directors and 15% of board administrators.
The last two percentages are compared to Europe and the United States. Africa beats Europe where only 3% of women are general manager of a company and are “equal” with the United States. These are statistical data, the differences between countries are profound, for example, 60% of the Rwandan parliament consists of women, while in Côte d’Ivoire they represent only 10%.
The introduction of greater female leadership can contribute to new perspectives, new ways of managing problems and enhancing the difference is surely a key to a successful organization.
But the best results will only be achieved when there is overcoming the concepts related to authoritarian patriarchal methods that dominate power management.
As long as there is a World Day against Women’s Violence (the UN has wanted it on November 25), the path of integration and equality will always be long and winding, the “pink quotas” will increase more and more but if it does not change mentality and the vision that cultures are still dragging from the past without thinking that in this world where globalization and technology are mastery, it is not possible that certain social behaviors exist.
Women in the African population are over half a billion of whom 40% are under fifteen.
We do not need the big minds to point out that women are important in Africa as in any part of the world. Today’s awareness is consolidated and strong despite the social system that surrounds us.
For the first time we talk of Africa to go the road with the goal of achieving equality in the distribution of power between men and women, the journey is still long and tortuous despite the efforts and the changes that have taken place so far. Given partial successes, the UN reiterated the need to continue with the goals of sustainable development for the next 15 years by devoting resources to equality between men and women in Africa and in all developing countries.
At least we have the conviction of our convictions, given the authority of the source and considering the economic commitment that has led to the drawing up of certain conclusions, for once it is written of a culture that is also culturally and socially advancing, which is overcoming the old convictions and taboos.
Unfortunately, however, always in view of the developmental race, it sees countries think with unhealthy logic of competition, in which the results are standardizing their membership of a band of income and not the process through which this goal is achieved .
However, in the context of global statistics on gender equality, Africa is evolving towards the integration of women into social life with respect to its usual “companions of misery”, Asia and Central and South America.